ReIndex: Geographical Listing Platform
Geographic Search Platform for Business, Services and People
Geographic Search Platform for Business, Services and People
Linnovate’s ReIndex’s enabled an Orthodox Jewish community search and listing site “402.co.il” (https://www.402.co.il) to build a one million record searchable database using public (i.e. open access) records. This is an example of how a community site can index and display search results with predefined categories. 402.co.il indexes businesses, people and services with a single search field interface. There are a few categories on the home page to get new users started. But unlike traditional portals and manually designed listing sites, 402.co.il is strictly a search website. ReIndex helps narrow search results using geolocation (search within a city) and categories (car rental, plumbers, electricians, fast food, etc.) Results are displayed in lists with links to full listing and social media, phone numbers and street addresses. Local maps with precise location are shown in an expanded view.
Geographic search (and listing) for local businesses, services, and even individuals have been a holy grail for search engines since the internet started. Large search, index and reference tools for local searches are not as popular as ones focused on specific products. If you need to travel or vacation information, there are plenty of great resources. If you are looking for restaurants or shops in big cities, especially in the local language, then you are going to find good general search engine coverage (i.e., Google, Bing, Yahoo). But when it comes to good coverage of people, small businesses and local services you need to start digging. This means knowing local listing sites (restaurants, shops, services, people) and searching in many locations. You may even need to use many different search words (or terms): optician, glasses, optical, glass repair, optical repair, etc. When you think of all the services and products which need this kind of intelligence, manual indexing starts to become difficult. When indexing becomes difficult results are limited, and usually simple effective presentation is missing. Many local indexes limit their focus to one product sector (consumer shops not including home and car parts) or even within an industry (mid-market gourmet restaurants not including fast food). People who rely on the internet search for information keep a small list of index or listing sites with information they need. Linnovate’s reIndex is about to change this situation to local entrepreneurs searching for a simple indexing and search portal solution.
Until the internet offered millions of sites for everyone, information indexing and listing was manual. Essentially we organized everything the way a local library indexed books. Melvil Dewey in 1876 invented a simple way to classify books. Essentially categories and sub-categories with items (elements, books) in each one of them. Dewey’s decimal system is strictly a manual indexing method. The early days of the internet listing solutions also used manual indexing: Yahoo and DMOZ. Yahoo was a manually created index with paid and free listings. DMOZ was an open index maintained by domain (sector) specialists. Either way, indexing the internet manually was a temporary phase. The massive amount of information published on the internet no longer enable us to use manual indexing methods. Internet search has revolutionized the way we index, list and find information. Until now, only large companies were able to index internet information efficiently. This brings us to the effort by Google, Bing and the likes of Duck Duck Go and indexing a large amount of data. Individuals and even companies (with small IT departments) have not leveraged this search engine technology yet. Even large corporations with the need to make information available have not adopted search methods. The potential for search is not limited to the open information world. With internal documents, data, spreadsheets, and presentation, the same issue of finding what you need quickly (without searching manually in directory structure) exists in every organization.
Low cost and cloud computing, simple mobile interfaces and ubiquitous internet connection enable large indexing and search presentation to give a useful domain (or sector) support. Linnovate’s ReIndex indexes large databases and document archives. Then a simple search interface locates records or documents. Linnovate uses standard algorithms which are not encumbered by optimization needs (no need for SEO). The need for optimization in search (SEO) comes from the algorithm’s inability to differentiate (or rank the importance of) sources, significance, quality, and relevance. Search engines using a few words to present results have been struggling with this issue for years. Creating your search from source information you know is relevant and with uniform quality is our solution.
Klinger’s case study example is a simple demonstration of data in one domain area. Linnovate’s reIndex can be used with documents, presentation, email messages and any structured database information (financial, HR, operation, maintenance/support). Linnovate essentially created an indexing solution for enterprise data, ready to use in today’s cloud infrastructure IT ecosystem. With the explosion of data use and the need to provide simple access to every employee in the organization, text indexing and search capability is a natural solution.
Linnovate’s reIndex is a fast and effective search index cloud-native application. Enabling simple open public search in a popular Google and Bing like search format makes for a winning formula. For domain experts, in this case, Avraham Klinger, 402.co.il CEO, reIndex is an effective solution. Essentially a million record community database with any number of categories or keywords is searchable with ease. reIndex also brings fast results, security, privacy, and portability from standard cloud computing architecture.
These factors with Avraham Klinger’s knowledge are the driving forces in 402.co.il work. Together with Linnovate’s reIndex the project today is alive, open information source of Israeli Jewish Orthodox community (shopping and people). The project is now a source of information on this sector within and outside the community.